Why Milky, Creamy, Comforting Scents are the New Fragrance Obsession on TikTok

Hashtags like #milkperfumes are everywhere, and content creators are eager to share their picks for perfumes that make you smell like a dreamy dessert. Who wouldn’t want to be enveloped in a cozy cloud of vanilla, almond, and creamy goodness?

Take @perfumerism, TikTok’s self-proclaimed “milk perfume girl”. She links the craze to childhood nostalgia, explaining that “there’s something nostalgic about milk—even if we don’t drink it, it’s universal.” Her sentiment is echoed by Phlur founder Chriselle Lim, who says, “Creamy, milky notes are inherently comforting; they evoke warmth and intimacy. They remind me of cherished memories—freshly baked treats or a sweet hug from a loved one.”

But the charm of milk-inspired fragrances isn’t just rooted in nostalgia. These scents have a quiet sophistication, perfect for formal events or daily wear. They’re the kind of fragrances that create a personal aura without overwhelming the room. With the resurgence of gourmand fragrances—those warm, dessert-like scents that have taken over from the fresh, clean, citrusy trend that reigned post-COVID—milky notes are on the rise again. They make us feel like we’re wrapped in a cashmere blanket, capturing that warm, satisfying feeling we get from a cozy cup of hot chocolate on a winter day.

Beyond nostalgia, milk notes bring an enveloping quality to perfumes that is comforting, yet intriguing. These creamy, cozy notes are beloved for their versatility. They work well with various other ingredients, from florals to woods to spices, allowing perfumers to craft fragrances that are as unique as they are comforting. Honey, for instance, can add a sophisticated touch to milk-based scents, adding layers of sweetness and refinement.

In the end, the popularity of milk perfumes isn’t just about scent; it’s about emotion. They’re scents that feel familiar and nurturing, reminiscent of life’s simplest pleasures. It’s no wonder they’re taking the fragrance world by storm—these warm, creamy notes are the olfactory equivalent of a sweet hug.

Should you decide to dive deeper into the world of milky perfumes, head to our search bar, select Note, and type in ‘Milk’. You will be surprised at the wide array of soothing scents waiting for you.

Here are a few of our own hand picked favorites to get you started:

• Milk -

• Creme Brulee

• Amber Mysk Santal

• Vanilla Park

• Love Coco

• Hermessebce Santal Massoia

• Jeux De Peau

• Call Me Darling