Impulse

Impulse, a fragrance brand owned by Unilever, caters to a youthful and energetic demographic. Its perfumes, known for their vibrant and playful scents, are often marketed as "affordable luxury". Impulse's iconic bottle design, featuring a bold graphic style, reflects its focus on a fun and confident persona. The brand promotes a sense of spontaneity and self-expression, making it a popular choice for young adults seeking a budget-friendly fragrance option.