
Bic Homme
by Bic
Bic Homme, launched in 1988 by the Bic brand, was an entry into the fragrance market designed for men. This scent presented a straightforward yet distinctive aromatic profile. It featured a composition built around fresh green notes, the classic earthy nuances of fern, and a foundational base of musk. The fragrance aimed to offer an accessible and unpretentious masculine aroma, reflecting the brand's utilitarian ethos in a simple, memorable olfactory experience. Its straightforward character positioned it as an everyday fragrance.














