Bic Jour

by Bic

4.5|1988|Female

Bic Jour, a women's fragrance launched in 1988 by the Bic brand, represented a distinctive entry into the accessible perfume market. This scent was crafted to offer a light and pleasant olfactory experience, featuring a harmonious composition of Floral, Fruity, and Woodsy notes. Designed for everyday wear, Bic Jour aimed to provide an unpretentious yet appealing aroma. The product was notably presented in packaging that echoed Bic's iconic consumer goods, reflecting a strategy to make fragrance more widely available. It stands as a unique chapter in the brand's history of product diversification.