
Hugo Now by Hugo Boss, launched in 2020, is an invigorating Eau de Toilette designed for men. This fresh, aromatic fragrance encourages living in the present moment, delivering an energizing and crisp olfactory experience. It opens with vibrant top notes of Lemon Zest and Cardamom. The heart of the composition features a cool and refreshing blend of Lavender, Mint, and Watery Notes. The scent is elegantly grounded by a masculine base of Haitian Vetiver, providing a sophisticated finish. Hugo Now is an ideal choice for the modern, confident man seeking a dynamic and uplifting fragrance for everyday wear.


















