
Animus
by L'Aromatica Perfume
**Product Description: Facial Serum** A facial serum is a lightweight, concentrated skincare product designed to deliver active ingredients directly into the skin. Serums typically feature a higher concentration of beneficial ingredients—such as vitamins, antioxidants, peptides, and hyaluronic acid—compared to traditional moisturizers. Their lighter molecular structure allows them to penetrate deeper into the skin's layers, addressing specific concerns more effectively. **Key Characteristics:** * **Texture:** Often a clear, thin liquid, gel, or emulsion. * **Concentration:** High potency of active ingredients. * **Targeted Treatment:** Formulated to address specific skin concerns like hydration, anti-aging, brightening, acne, or uneven skin tone. **Benefits:** * **Deep Penetration:** Delivers active ingredients more efficiently than thicker creams. * **Enhanced Efficacy:** Can boost the performance of other skincare products by preparing the skin. * **Customizable:** Available in various formulations to suit different skin types and concerns. **How to Use:** Serums are typically applied after cleansing and toning, but before moisturizing. A small amount is usually sufficient, gently patted or massaged onto the face and neck until absorbed. This allows the potent ingredients to work directly on the skin without being diluted or blocked by heavier creams. **Common Ingredients:** * **Hydrators:** Hyaluronic Acid, Glycerin, Squalane * **Antioxidants:** Vitamin C (Ascorbic Acid), Vitamin E (Tocopherol), Ferulic Acid * **Anti-Aging:** Retinoids (Retinol), Peptides, Growth Factors * **Brighteners:** Niacinamide, Alpha Arbutin, Licorice Root Extract * **Exfoliants (in some cases):** AHAs (Glycolic Acid, Lactic Acid), BHAs (Salicylic Acid) Facial serums are a versatile and powerful addition to a comprehensive skincare routine, offering intensive care and visible improvements to skin health and appearance.

















