Pur Oud

by Louis Vuitton

3.2|2021|Unisex

Louis Vuitton Pur Oud, launched in 2021, is a UNISEX fragrance meticulously crafted to celebrate the raw and uncompromising essence of agarwood. Master Perfumer Jacques Cavallier Belletrud selected a rare Assam oud, renowned for its profound olfactive richness, aiming for an expression of extreme purity. The powerful depth of Agarwood (Oud) is artfully complemented by the sophisticated inclusion of two white musks: Ambrettolide and Helvetolide. These molecules impart an unexpected luminosity, creating a vibrant contrast that balances the dark wood with a clean, radiant brightness. The result is an intense yet refined interpretation of oud, designed for discerning connoisseurs.